Performance Monitoring Baseline Measurement

Carbon Baseline Will Actually Help Business More

For generations now, economists within an organization strive to classify the performance of that entity by reference to certain key business metrics. It is fair to say that among these metrics, the definition of carbon baseline has been far from their minds.

These days, economists must also wear the hat of a scientist to a certain extent and understand the importance of carbon baseline measurement as it pertains to the very core of the business itself.

Business executives may no longer refer to energy efficiency in terms of utility costs alone, as society now demands that every company reveals the volume of carbon emissions associated with energy use. Carbon by itself is not yet classified as a commodity to be traded, although this could change fairly shortly, could one day soon have an attached value and be of equal importance on a balance sheet as well.

Carbon baseline would be a very important business metric. A company will never be able to improve its current situation relevant to carbon emissions without becoming aware of the scale of its carbon footprint that it should take ownership of. Improvements will be called upon as there is a growing groundswell of opinion calling for sustainability in the corporate world.

Sustainability demands that a company is responsible for the footprint it creates and that it must not “take more than it gives.”Sustainability is therefor a concept which requires a company to be able to survive without imposing too much to the world that surrounds it. Greenhouse gas emissions are detrimental to our atmosphere and are contributed by use of energy which emits carbon.

A carbon baseline can be measured according to direct and indirect emissions. As such, emissions can be broken down into three separate scopes. It is widely believed that the third scope, relating to emissions outside of the direct control of the organization, such as occurring during the supply chain or after sale may represent the largest share. This could be very challenging for an organization to monitor.

An organization’s assets would certainly use a specific amount of energy. Every time this energy is used, a certain amount of carbon is emitted into the atmosphere. It is therefore essential that an organization is aware of the operation of each asset, how each performs and how each is responsible for making up a share of its overall carbon baseline.

We can see efforts around the world to force organizations to become sustainable. Some jurisdictions are implementing trading schemes to set economic barriers to the production of these become widespread, any organization that is not aware of its carbon baseline could be doomed to failure.

A company needs to adopt carbon baseline standards and would have to at least understand asset performance prior to taking any actions towards the company’s sustainability. Many organizations are just becoming aware of this growing threat to their very survival, yet those who have initiated an early action could strive for a position of superiority over their peers.

As described in the Driving to Better Sales article posted at pauldumo.wordpress.com, this video addresses the importance of using an objective sales skill test to determine baseline measurement of a sales team’s skill levl. The entire Driving to Better Sales video series explains the importance of customized individual approaches for effective sales coaching. The series takes you through the steps for creating a Sales Performance Dashboard that contains the key information needed for such coaching. Links to the entire series can be found at http